One of the industries that are based on data analysis, is marketing. For this reason, this sector was the first to embrace digital transformation and the extensive use of artificial intelligence. Marketers today have plenty of tools available that allow them to approach their audiences. However, people have started feeling distrustful of marketing and advertising and so the marketer’s strategy should be based on heightened user experience. Creating a fair and safe environment for consumers is the main objective of machine learning nowadays. The ways that the marketing experts can do that are the following:

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