Customer Analytics for New Product Development Overview Analytical approach to come up with the target market segment with specific attributes & identify the desired features for a new product formulation. Solution Approach Applying various segmentation approaches like - Factor Segmentation, Neural networks, CHAID (chi-square automatic interaction detection), K - means Clustering, etc - we could come up with the target customer segments & the attributes. We applied the market basket analysis to zero on some of the identified products Advantages In today's highly customized world, it's an absolute must to identify the niche customer segment in order to get the desired ROI on a new product. We need to keep improving the product/services as per customer preferences. Latest Blogs 19May 2020 Artificial Intelligence will help Indian states to attract large businesses to set up in India exiting China! 15May 2020 Artificial Intelligence to make smart cities more “Smarter” post Covid-19! 16Apr 2020 Artificial Intelligence led Test Automation giving an edge to Technology & Offshore IT Companies in 2020!