Customer Analytics for New Product Development Overview Analytical approach to come up with the target market segment with specific attributes & identify the desired features for a new product formulation. Solution Approach Applying various segmentation approaches like - Factor Segmentation, Neural networks, CHAID (chi-square automatic interaction detection), K - means Clustering, etc - we could come up with the target customer segments & the attributes. We applied the market basket analysis to zero on some of the identified products Advantages In today's highly customized world, it's an absolute must to identify the niche customer segment in order to get the desired ROI on a new product. We need to keep improving the product/services as per customer preferences. Latest Blogs 23Mar 2020 Weather Forecast Industry using Artificial Intelligence to help Governments to be ready 17Mar 2020 Artificial Intelligence will transform business models of Financial Services industry in 2021 17Mar 2020 What may go wrong with your Artificial Intelligence Projects? Top 6 reasons for failures in AI!